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Mark Yamada

Investments

Mark Yamada is president of PÜR Investing Inc., a software development firm specializing in risk management and defined contribution pension strategies.

The real costs of covered-call strategies The real costs of covered-call strategies

Advisor's Edge

The real costs of covered-call strategies

Is the latest ETF craze too good to be true?

By Mark Yamada |April 5, 2023

3 min read

Inflation and the 60/40 portfolio Inflation and the 60/40 portfolio

Market Insights

Inflation and the 60/40 portfolio

Some good news — but mostly bad

By Mark Yamada |November 7, 2022

3 min read

An inconvenient truth about ESG investing An inconvenient truth about ESG investing

Advisor's Edge

An inconvenient truth about ESG investing

Widespread awareness has not translated into widespread impact

By Mark Yamada |May 9, 2022

4 min read

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