Athletic stocks soar on Shin marathon time

Melissa “Lightning” Shin clocked a personal best of two hours and twelve minutes at this past weekend’s Ottawa Half Marathon, and her accomplishment sent stocks of numerous athletic goods companies soaring on the TSX and Nasdaq.

Moments after a race commentator noted that Shin’s New Balance running shoes carried her to a split time of just over one hour, trading systems worldwide were jammed with customer limit orders vastly exceeding share availability.

Read: Won an Olympic medal? Tell your clients

That logjam jolted New Balance’s closing price to $595.21 per share, putting the shoemaker at a market cap vastly higher than Apple’s. Scam master Bernard Madoff, speaking from jail, noted he watched the race and regretted his incarceration meant he wouldn’t have the opportunity to “front run the s*** out of those trades.”

Louloulemon, meanwhile, announced plans to launch Shin Shorts at its U.S. outlets by this coming fall. Canadian customers will have to wait until spring, but can still order the shorts online for those winter trips to the treadmill.

The Vancouver-based athletic wear firm also saw its stock fortunes rise and is reported to be exploring an exclusive endorsement deal. “Forget boogie shorts and yoga gear,” company spokeswoman Zelda McBride told Advisor.ca. “Running is where it’s at. We at Louloulemon are proud supporters of Team Shin.”

In an aside, during which she assumed our recorders were off, McBride could be clearly heard telling a colleague, “Tell the lawyers to do whatever it takes – this deal will sell us 5 million units in four months!”

Reached by text during her travel home from Ottawa, the ever-modest Shin commented, “Really? You’re making that up! Haha!”

Read:

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Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.