FTC examining Google’s display ad practices

The Financial Times reports Google is the subject of a new Federal Trade Commission (FTC) inquiry surrounding its display ad practices since acquiring DoubleClick in 2007.

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“Among the issues under review are whether Google uses its dominant position in ad serving, or distributing advertising on behalf of online publishers, to drive business to its in-house advertising exchange. That practice, which it promised not to engage in at the time of the DoubleClick acquisition, risks hurting other companies like Yahoo that have tried to build exchanges of their own,” the report says.

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Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.