Tell clients about your unique value

By Staff | March 28, 2014 | Last updated on March 28, 2014
1 min read

We’ve all seen those feel-good corporate promotional videos, whether they’re for an oilsands company, a bank or insurer, or another business that wants to prove why they’re special.

This sharp parody proves why using buzzwords and vaguely inspirational images don’t make your business stand out.

It’s a good reminder to focus on your unique abilities when promoting your work. Watch the video below.

Read:

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Independents should focus on niche markets

How to prospect in professional organizations

How to lose referrals

Staff

The staff of Advisor.ca have been covering news for financial advisors since 1998.