Technology

Companies demand social media ROI

Marketers are increasingly required to justify social campaigns and marketing budgets with ROI data, says Parta Dialogue, a global social media solutions company. It recently netted two new global customers for its eValue social media ROI suite, having seen it grow progressively over 2012. This year, over half (62%) of marketers indicated that proving investment […]

July 31, 2012

1 min read

Apple doesn’t need to buy Twitter

Twitter is smaller than online giants Google and Facebook, but the little social media engine expects to generate at least US$1-billion in sales in 2014, reports Financial Post. It says EMarketer researchers predict Twitter advertising sales—which account for almost all its revenue—will rise to US$540-million in 2014, up from US$139.5-million last year. Read: Engage clients […]

By Wire services |July 31, 2012

3 min read

There’s an app for that

How advisors can adapt and thrive in the 21st century

By Lisa MacColl |July 23, 2012

3 min read

Investors wary of scandal

Financial institutions like Barlcays and JP Morgan have been hogging the limelight lately, pushing officials and investors alike to question the integrity of the industry. Help your clients cut through the noise and focus on rational planning.

July 12, 2012

2 min read