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Communicating your value: strengthening your value proposition with Manulife Investments

Wednesday, November 12, 2025 at 1:00 PM (ET)

Watch now and earn CE credits

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In today’s competitive environment, having a clear, memorable, and differentiated value proposition is key to building stronger client relationships and standing out in the market.

It all starts with developing a Unique Value Proposition (UVP) – a concise, compelling statement to articulate the specific benefits you bring to your clients. It is what you say when you are asked, “What do you do?”. The overall value proposition is then defined by your core story and the processes you put in place to deliver on your wealth management services. A well-defined value proposition helps simplify your messaging, strengthen your brand, and ultimately enhance trust and engagement.

In this webinar replay, which aired live on Wednesday, November 12, 2025 at 1:00 PM ET, get the opportunity to enhance your expertise to better serve your clients’ evolving needs.

Presented by:
Kathleen Pritchard, CPWA®, CEPA®, CRPC®, ChFC®, CLU®, CFS®,
Head of Retail Practice Management, North America,
Manulife John Hancock Investments

Need CE credits?

Please note that CE accreditation for this webinar is pending approval. CE accreditation is powered by CE Corner.

For those who missed the live webinar on Wednesday, November 12, 2025, at 1:00pm ET, the recording is available on CE Corner.

You will be required to complete a quiz to obtain a CE certificate from CIRO Cycle 10 (IIROC and MFDA) and FP Canada. CE accreditation is powered by CE Corner.

If you attended the live webinar on, you will receive an email notification from CE Corner when your CE certificate from CIRO Cycle 10 (IIROC and MFDA) and FP Canada, is ready.

If you do not yet have a profile on CE Corner you will need to create one in order to obtain your CE accreditation.

If you have any questions, please contact support@cecorner.ca.

About the presenters

Kathleen Pritchard has over 39 years of experience in the financial services industry and has spent the majority of her career providing advisors with innovative ways to look at their practice and client base. As the Head of Retail Practice Management for Manulife John Hancock Investments, she is responsible for the strategy, creation, development, implementation and delivery of practice management programs that support relationship development and client engagement across North America.

Previously, she was a Partner in Purpose Consulting Group and the founder of KP Consulting where she developed and delivered transformational practice management and marketing strategy for financial services firms. Prior to working as a consultant, Kathleen was a Managing Director for Legg Mason Global Asset Management where she founded and led Legg Mason’s award-winning, value-added offering, The Advisor Partnership Program (TAPP)®, and was the Global Spokesperson at industry conferences and events across the United States and the UK. She also consulted with top advisors and teams in all distribution channels on topics such as branding their practices, client acquisition strategies, building elite teams, leveraging social media, longevity planning, and connecting with the next generation.

Kathleen has been interviewed by Investment News, Financial Planning, Market Watch, Ignites and FundFire; and received additional press coverage from the WSJ Blog, Financial Advisor IQ, ThinkAdvisor.com and wealthmanagement.com.

Kathleen holds the Certified Private Wealth Advisor® (CPWA®) certification, administered by the Investments & Wealth Institute and taught in conjunction with The University of Chicago Booth School of Business; the Certified Exit Planning Advisor (CEPA)® designation from the Exit Planning Institute, the CHARTERED RETIREMENT PLAN COUN­SELORSM (CRPC®) designation, a designation available to retirement professionals from the College for Financial Planning; the Chartered Financial Consultant® (ChFC®) and Chartered Life Underwriter® (CLU®) designations from The American College, and the Certified Fund Specialist® (CFS®) designation from the Institute of Busines­s and Finance.

She gives back to the community by serving on the Board of Directors for Aging in America. Kathleen is also a member of the Board of Advisors for Turing Technology Associates, Inc. and serves on the specialty conference committee for the Investments and Wealth Institute.

Kathleen resides in Loudon, TN with her husband Jeff and their golden retriever Roxy. She has a passion for living her “Bucket List,” and is working on traveling to all 7 continents. In her spare time, and she enjoys spending time with family and friends, and outdoor adventures including boating, golfing, hiking and snowmobiling.