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Jeff Cait

Life

Jeff Cait, MBA (Finance), CFP, TEP is an independent life insurance consultant and founder of the Trusted Advisors Network. He has more than 40 years in the industry.

Term vs. permanent life insurance Term vs. permanent life insurance

Life

Term vs. permanent life insurance

Why the debate keeps stalling — and the one question that ends it

By Jeff Cait |June 9, 2026

6 min read

A miracle of ink and paper A miracle of ink and paper

Life

A miracle of ink and paper

An argument for the development of generally accepted life insurance principles

By Jeff Cait |June 2, 2026

5 min read

Canada’s best participating whole life insurance product Canada’s best participating whole life insurance product

Life

Canada’s best participating whole life insurance product

Hint: it has as much to do with company structure as product design

By Jeff Cait |May 26, 2026

6 min read

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