Martin R. Baird

Five marketing lessons learned from nine foggy doors

(September 2004) Lessons in marketing abound in every aspect of life. I’m living proof that even something as mundane as a door can lead the way to marketing enlightenment. I recently needed to replace the sliding glass doors in our Annapolis, Md., home because they were fogging up in certain kinds of weather. Who would […]

By Martin R. Baird |September 23, 2004

4 min read

Planning and Advice

Formula for success: Increased client contact equals increased business

faxes postcards (to customize, try a service like www.amazingmail.com) mailers testimonial letters free reports This list excludes public relations, which I consider to be separate from typical marketing contacts. 2. Be repetitive. Variety also means that repetition becomes a factor in your marketing — and that’s a good thing. Marketing 101 says it takes eight […]

By Martin R. Baird |April 21, 2004

5 min read

Planning and Advice

Four important steps to pump up your practice in 2004

Set specific, measurable, attainable, realistic and timebound (SMART) goals for the year Draft a marketing plan Put a direct mail marketing campaign together (but test first before implementing fully) Culling clients The end of the year is an ideal time to look at your client list and make some decisions about your future. Do you […]

By Martin R. Baird |December 30, 2003

5 min read