Life

How to market insurance

Successful marketing of life and living benefits insurance starts with putting yourself in the mindset of your prospect or client and remembering that every decision starts with an internal desire or an external influence.

By Helena Smeenk Pritchard |June 27, 2012

2 min read

Lunchtime Takeaway: Insurance, the basics

We’re committed to making your practice better, so all this month, we’re delivering you a daily takeaway.

By Staff |June 25, 2012

1 min read

Beware leveraged loans

Leveraged loans are risky, but that hasn’t stopped insurance advisors from touting them, with most positioning them as the ultimate living benefit of a death benefit product.

By Helena Smeenk Pritchard |June 22, 2012

2 min read

Insurance and RRSPs

With the RRSP deadline looming, the focus is clearly tilted to the "wealth accumulation" conversation. But RRSP season is also the perfect time to bring up the insurance conversation.

By Helena Smeenk Pritchard |June 16, 2012

3 min read